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Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
Chinese Coffee Market Aix Coffee plans to enter Guangzhou Market

Chinese Coffee Market Aix Coffee plans to enter Guangzhou Market

In recent years, the population and market of coffee consumers in China have shown a trend of rapid growth, especially in the cities of Beijing, Guangzhou, Shenzhen and coastal first-tier cities, whose annual per capita consumption is increasing at a rate of 30%, far exceeding the annual growth rate of world coffee consumption. It is estimated that by 2020, China will become a big coffee consumer in the world equivalent to Japan. With such an opportunity, major brands at home and abroad are facing the big coffee market.

2014-11-25
Domestic chain Coffee Market: Costa is not clear about its own position in the struggle with Starbucks

Domestic chain Coffee Market: Costa is not clear about its own position in the struggle with Starbucks

In the Chinese market, the competition between the two is particularly fierce. In recent years, however, Costa has been declining in the battle with Starbucks. If you pay attention, you can find that in the streets of first-tier cities, there are often two Starbucks in front of and behind Starbucks, outflanking Costa. There are competitors in any industry. In the coffee world, the infighting between Costa and Starbucks never stops. Front

2015-12-28
Coffee planting base how many countries in the world are growing coffee

Coffee planting base how many countries in the world are growing coffee

After several years of training and preparation, all coffee beans purchased by Nestl é in Yunnan have passed 4C certification since the beginning of the 2014-2015 procurement season. At the Nestle Coffee Purchasing Station, Mr. Huth proudly introduced this year's coffee purchase to the reporter. It is reported that 4C is committed to coffee cultivation, primary processing and trade.

2016-10-20
Australian coffee giant Gloria grabs the beach and Tianjin Gouli enters the coffee market.

Australian coffee giant Gloria grabs the beach and Tianjin Gouli enters the coffee market.

China News Service, Tianjin, May 9 (Reporter Zhang Daozheng)-the fourth store of Australia's largest global coffee chain in Tianjin was officially unveiled on the 9th in the bustling Xiaobailou Central Business District. The move marks another solid step forward by Tianjin GouBuLi Group, a Chinese time-honored brand with a history of more than 150 years, in the process of expanding China's local catering market. Morning of Tianjin Goubuli Group

2015-05-11
Starbucks embarks on the road of

Starbucks embarks on the road of "espresso" in China

Driven by caffeine, Starbucks coffee (Starbucks) has seen explosive growth in Asia. Starbucks plans to expand its 500 stores in China to at least 1500 stores in the next three years, according to a company announcement. The report predicts that by 2014, the company's business in China will become the second largest market outside the United States.

2014-04-27
The health benefits of drinking coffee for a long time! The benefits of drinking coffee

The health benefits of drinking coffee for a long time! The benefits of drinking coffee

It has been more than 700 years since human beings began to drink coffee. Nowadays, China has also become a big coffee consumer, and it has become fashionable to go to a coffee shop for a cup of coffee. In the eyes of most people, coffee is mainly to help people refresh themselves and eliminate fatigue, but apart from these effects, coffee actually has many health effects. Let's take a look at drinking coffee for a long time.

2015-03-12
An important era in the history of American coffee

An important era in the history of American coffee

People in Indian costumes (people dressed as Native Americans) throw boxes of tea overboard in the moonlit port of Boston, a famous event that led to the outbreak of the American War of Independence (Revolutionary War). 1652-the first coffee shop opened in England, when a cup of coffee cost a penny; now a cup costs Espr

2016-09-28
If cycling opens 500 stores in two years, can it create a new model of coffee?

If cycling opens 500 stores in two years, can it create a new model of coffee?

In April 2016, Wheelys came to Shanghai, China. This is the fourth generation coffee cart, the Green Knight (Green Warrior). Is Wheelys late for the 3 trillion yuan Chinese coffee market? According to the understanding of a reporter from Red Food Network (WeChat: ygcywzz), some professionals predict that China's coffee consumption market is expected to surpass the United States to become the world's largest coffee consumer.

2016-10-24
The coffee shop recommends a coffee tour.

The coffee shop recommends a coffee tour.

Zaoke Coffee, adjacent to Tianjin Academy of Fine Arts, is a creative coffee shop with strong artistic flavor. The taste of my caramel macchiato coffee is really good. The shop assistant told the reporter that no matter the material selection or the production process, the customer has very strict requirements. The shopkeeper operates traditional coffee, and caramel macchiato's flower pull is a classic grid pattern, although in styling

2015-04-29
Coca-Cola starts selling coffee beans! What signal?

Coca-Cola starts selling coffee beans! What signal?

Sales of sugary carbonated soft drinks in the United States have fallen for the 11th year in a row, and Coca-Cola smells the danger. This time, in addition to canned coffee, it began to sell bagged coffee beans to consumers and inevitably competed with Starbucks for business. [1] American carbonated drinks fell for the 11th year in a row, and Coca-Cola panicked? As the largest soft drink manufacturer in the world, it is delicious.

2016-08-13
Can McDonald's Coffee challenge Starbucks Coffee?

Can McDonald's Coffee challenge Starbucks Coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Beijing Evening News: cafes suddenly become popular

Beijing Evening News: cafes suddenly become popular

Some people say, how to tell the Korean cafe? Just see if it has a transparent glass window five or six meters high. This is true. Recently, Korean cafes which have won by "tune" are very popular in the capital. Li Zhiqi of Zhiqi Future Marketing Consulting Co., Ltd. said that the cafe has entered the 2.0 era, and the premium generated by the so-called "adjustment" can reach 30% to 30%.

2014-08-15
The cafe with the strongest artistic atmosphere of Zuke coffee.

The cafe with the strongest artistic atmosphere of Zuke coffee.

Zaoke Coffee Coffee, adjacent to Tianjin Academy of Fine Arts, is a creative coffee shop with strong artistic flavor. The taste of my caramel macchiato coffee is really good. The shop assistant told the reporter that no matter the material selection or the production process, the customer has very strict requirements. The shopkeeper operates traditional coffee, and caramel macchiato's flower pull is a classic grid pattern, although

2015-02-05
Boutique coffee becomes the protagonist of the third wave of coffee consumption

Boutique coffee becomes the protagonist of the third wave of coffee consumption

People in Indian costumes (people dressed as Native Americans) throw boxes of tea overboard in the moonlit port of Boston, a famous event that led to the outbreak of the American War of Independence (Revolutionary War). 1652-the first coffee shop opened in England, when a cup of coffee cost a penny; now a cup costs Espress

2015-05-04
Guangzhou coffee is moving from the minority to the public.

Guangzhou coffee is moving from the minority to the public.

It is not difficult to understand that Hong Kong-style tea restaurants, which are in line with Lao Guang's personality, are popular in Yangcheng, but coffee, a drink with strong Western flavor, is also quietly rising in Guangzhou, which inevitably subverts many Lao Guang's inherent thinking.

2014-05-23
Quality restaurant coffee: only make more than 80 points of coffee single boutique coffee the third wave of coffee in the world

Quality restaurant coffee: only make more than 80 points of coffee single boutique coffee the third wave of coffee in the world

A cup of boutique coffee comes from 60% of the highest quality coffee raw beans, 30% of the best roasting methods and 10% of the coffee making methods, according to this standard we intend to take the coffee to the extreme. Article | our reporter Ren Huiyuan drinks instant coffee in the first generation and espresso in the second generation. Now let's enter the third generation to drink hand-made boutique coffee. As the slogan says, coffee evolves all the way

2016-01-15
Multinational companies are bullish on the Chinese market Starbucks KFC relies on the Chinese market

Multinational companies are bullish on the Chinese market Starbucks KFC relies on the Chinese market

Ambitious Starbucks is expanding in China, but customer lingering is a big obstacle to Starbucks' expansion in China, it was reported on Wednesday. Customers love these stores so much that they sit hour after hour, sometimes without even buying a cup of coffee. In fact, although these multinationals are expanding at an alarming rate in China, their sales in China account for their global sales.

2016-07-08
In 2011, fine coffee became the protagonist of the third wave of coffee consumption.

In 2011, fine coffee became the protagonist of the third wave of coffee consumption.

People in Indian costumes (people dressed as Native Americans) throw boxes of tea overboard in the moonlit port of Boston, a famous event that led to the outbreak of the American War of Independence (Revolutionary War). 1652-the first coffee shop opened in England, when a cup of coffee cost a penny; now a cup costs Espress

2014-12-05
Cafes operating in China have suddenly become popular.

Cafes operating in China have suddenly become popular.

Some people say, how to tell the Korean cafe? Just see if it has a transparent glass window five or six meters high. This is true. Recently, Korean cafes, which win by adjustment, are very popular in the capital. Li Zhiqi of Zhiqi Future Marketing Consulting Co., Ltd. said that the cafe has entered the 2.0 era, and the premium generated by the so-called adjustment can reach 30% to 50%. In

2015-01-21
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